Get social with us!


Executive Program in Sales & Marketing


The 1 year EPSM Programme will allow participants to assimilate the learning from a wide range of Sales and Marketing topics. The focus is to keep the content extremely current and relevant for the emerging challenges with an all-round understanding of the management discipline. The Programme provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Programme would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The Programme faculty will focus on synergy between in-field practice and in-class learning.

The program will help the participant to:

  • Understand & identify the challenges in today's market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Selection Criteria

Applications with Credentials & Corporate Nominations followed by an Entrance Test.

Schedule & Duration

Days of the week:

Thursdays 6:45 PM – 9:45 PM; Sundays 3:30 PM – 6:30 PM


1 Year

Total Numbers of Hours

Total number of hours per student- 180 Hours (144 IOL and 36 campus Hrs)


Level 1 – Twice a Week; Level 2 – Once or Twice a Week (depending on the module)

Who Should Attend

Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.


  • Applicants should be working professionals/self-employed.
  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
  • Minimum 2 years of work experience (full-time paid employment) post completion of graduation and/or post graduation as on.


IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.

Program Directors/ Faculty

Prof. Prafulla Agnihotri
Prof. Ritu Mehta

Program Fees

For Indian Students
Application Fee INR 2500/- +GST
Program Fee INR 3,20,000/- +GST
Registration Fee INR 8,800/- +GST
Campus Fee INR 32,000/- +GST
Total Fee INR 3,52,000/- +GST


For International Students
Application Fee
Program Fee
Registration Fee
Campus Fee
Total Fee
  • Program fees are payable online or through DD drawn in favour of "Hughes Global Education India Limited".
  • Campus fees will be payable by student directly to "Indian Institute of Management Calcutta".
  • Campus fees will be communicated at the time of Induction.
  • Fee once paid is neither refundable nor transferable towards any other student/program/batch.
  • Taxes will be additional as applicable.

Important Dates

  • Last Sales End Date: 17th May 2021
  • Declaration of the list of eligible candidates: 05th Jun 2021
  • First installment of fees (Last date): 17th Jun 2021
  • Technical Orientation and briefing: 20th Jun 2021
  • Academic Orientation and Class start: June 2021
  • In-campus modules: To be declared

Installment Details

Installment Date Amount INR Amount USD
I 17th Jun 2021 INR 80,000/- + GST INR 112,000/- + GST
II 17th Sep 2021 INR 80,000/- + GST INR 112,000/- + GST
III 17th Dec 2021 INR 80,000/- + GST INR 112,000/- + GST
IV 05th March 2022 INR 80,000/- + INR 32,000/- + GST INR 112,000/- + INR 32,000/- + GST

Program Details

Level 1: General Management for Marketing
  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals
Level 2: Specialized Modules in Marketing
  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behavior
  • Module 7: Fundamentals of Selling
  • Module 8 Sales & Distribution Management
  • Module 9: Product and Brand Management
  • Module 10: Services Marketing
  • Module 11: Marketing Strategy
  • Module 12: Integrated Marketing Communications
  • Module 13: B2B Marketing
  • Module 14: International Marketing

Learning Experience

The Program will enable the participant to:
  • Understand & identify the challenges in today's market place
  • Understanding the roles and responsibilities of a sales manager
  • Understand the Customer and Market Orientation for Business Success
  • Understand the Conceptual framework for sales and marketing
  • Be able to learn how to manage, motivate and lead sales team
  • Understand the fundamentals of channel design, development and management decisions

Program Directors

Prof. Prashant Mishra
Prof. Ritu Mehta

To Apply Please Please Click here

Apply Now

Want to know more?




Want to know more ? Enquire Us ! We will contact you within 24 hours.