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Programs

Post Graduate Certificate In Marketing Management

Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on 'cutting edge' issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

The program will help the participant to:

  • Understand & identify the challenges in today's market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Selection Criteria

Applications with Credentials & Corporate Nominations followed by an Entrance Test.

Schedule & Duration

Mondays 6.45 pm – 9.45 pm

Sundays 3.30 pm – 6.30 pm

*Class schedule mentioned is subject to change.EPGP office reserves the rights to change the schedule.

Who Should Attend

 

Eligibility and Participants

Working professionals with a minimum of 5 years work experience and holding at least a Bachelor's Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor's degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor's degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate's CGPA by the maximum possible CGPA and multiplying the result with 100.

Selection

The selection is based on scrutiny of applications and interviews through IOL platform.

Admission of successful eMEP participants to EPGCMM:

Successful graduates of IIMK's eMEP applying for EPGCMM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.

Programme Structure and Curriculum

Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Certification

Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title "Executive Post Graduate Certificate in Marketing Management" by IIMK.

Program Fees

For Indian Students
Application Fee Rs. 2000/-
Program Fee
Registration Fee
Campus Fee
Total Fee Rs.1,75,000/-

 

*Service Tax payable extra .Prevailing Service Tax as per Govt. rules applicable at 12.36% on the Fee installment amount.

  • Total Program Fees is inclusive of Books, Materials and Examination Fees.
  • All fees payable directly to Indian Institute of Management Khozikode.
  • Service Tax to be charged extra if applicable.
  • The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD.
Total Fees All Fees are payable directly to IIMK

Total Fees INR

Application Fee

2000

Program Fees

135000

IIMK Fee: Books/Study Materials Fee + Exam + Campus + Certification + Alumni

40000

Total Fee (exclusive of Application Fee)

175000

Taxes will be additional as applicable
Installment Schedule

I

II

On or before 22nd December 2013

On or before 10 March 2014

70000 + 40000 (IIMK fee)

65000

Taxes will be additional as applicable

Installment Details

Installment Date Amount INR Amount USD

Program Details

Fundamental courses:

These provide the participants with the basic concepts underlying the Marketing function.

  • Marketing Management
  • Marketing Research

Competency courses:

These impart the skills and competencies that are needed to pursue key activities of the organization

  • Sales and Distribution Management
  • Marketing Communications Management
  • Product and Brand Management
  • Services Marketing
  • Business to Business Marketing
  • Consumer Behavior
  • Applications of Marketing Research
  • Internet Marketing
  • Customer Relationship Marketing
  • Retail Marketing

Integrative course:

A capstone course that tries to integrate the learning in the program

  • Strategic Marketing

Learning Experience

The objective of the Executive Post Graduate Certificate in Marketing Management is to build upon participants' existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

Program Directors

To be announced


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